The BMW logo is clean and sharp because of its simple yet recognisable design. The logo has 3 main colours black, blue and white/silver which is one of the most distinctive logo designs in the world. When I see the BMW badge I think of a premium company this is because of its sleek look and colours. The logo also makes me think of ‘The Ultimate Driving Machine’ which is the company slogan. BMW’s badge is circle which I think makes it more attractive to many car proud customers worldwide.

I like the HP logo because like the ‘BMW’ badge it is sleek with an acronym and a trendy blue colour. The company is widely recognisable to many because of its simple yet effective logo. I also like that the designer decided to use a white circle with the letter ‘hp’ in italic writing. The rounded edged blue rectangle gives 
the logo a fresh, professional look.

This is the Apple logo; I like this logo because of its simplicity. By using grey and white the company have made it the product seem suitable for all age groups whereas the ‘hp’ logo seemed more trendy and for a younger adult target audience. The apple logo looks inviting and straightforward which is great for immediate customer recognition. The apple in a box gives a sophisticated and smart look.

This is the Starbucks coffee logo/ sign. It is largely recognised around the world because of its popularity and noticeable logo. The black, green and white colours make the sign look more creative when compared to others. The ‘STARBUCKS COFFEE’ in capital letters shows the consumer what the product is straight away so they know what the company does even if they don’t recognise the sign. The crowned lady is interpreted as royalty which shows the finest quality in the company specific area (Coffee).

This is McDonald’s logo. The giant ‘M’ known for being golden like their world renowned French fries. I am researching different types of logos which work effectively in different ways. This logo is effective because it is simple yet people all over the world will see this and know what company it is instantly. The black outlining makes the sign bold which I like because I think it looks more eye-catching.

This is the MTV logo. It is bright and eye-catching because of its orange lettering, bold writing and the black background. The name of the logo is clearly stated as well as what the company does which is showing ‘Music Television’. The white writing on the black background makes the texts clearer to read. Although ‘MTV’ use the giant ‘M’ like ‘McDonalds’ the font and colour used suggests it is a different so people can diffrenciate between the two. 

This is the the nike tick which is the logo for a clothing brand. The company sell footware, bags, hats and other clothing. The company is well known/ identified because of their renowned ‘nike tick’. The ‘tick’ suggests that it is right for people to buy their products and that their products make people feel good. This is an example of how an wordless image can identify a company.